Digital Marketing

Considering a career in Digital Marketing? We’ve got all the information you need to decide if this career is right for you, including job description, requirements, bootcamp information, and salary/job outlook.
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Last updated August 22, 2024

What is Digital Marketing?

Digital Marketing is a broad term for all marketing done online, which means the opportunities for digital marketers are nearly endless. Digital Marketers typically help a company grow via digital channels, such as social media, mobile apps, email, search engines, web apps, and websites. Digital marketers work with email, social media, video, websites, blogs, and SEO to promote brands across the digital sphere. Digital Marketers combine tech and analytical skills in combination with a solid understanding of marketing to help companies advertise on these online platforms. 

How to Learn Digital Marketing

Digital marketing bootcamp courses will teach you the skills you need quickly and efficiently so that you can go out and get a job. Some bootcamps specialize in specific types of digital marketing like growth marketing. You’ll leave bootcamp with a sharp resume, portfolio, and LinkedIn Profile. Most digital marketing bootcamps offer career counseling or services and some even provide mentorship. Digital marketing bootcamps can last anywhere from 5-24 weeks and cost $0 to $14,000. You might also consider getting relevant certifications such as Hubspot Inbound Marketing Certification and Google Analytics. 

Types of Digital Marketing Jobs

Digital Marketing combines tech and analytical skills to help companies grow via channels like social media, display advertising, email and newsletter marketing, search engine optimization (SEO), and content marketing. The average salary of a digital marketer is $74,614. Digital Marketing isn’t going away anytime soon, so the job outlook is encouraging: the amount spent on digital marketing was approximately 522.5 billion dollars (U.S.) in 2021 and is expected to increase to 835.82 billion by 2026.

There are myriad job opportunities in Digital Marketing. Digital Marketers can work in-house for a company, advertising agency, or marketing firm, or they can work freelance. Most digital marketing jobs don’t require students to have a degree or certification but some prefer it. 

Digital marketing bootcamp graduates can expect to secure job titles like: 

  • Digital Marketing/Manager
  • Social Media Marketer
  • Email Marketer
  • Growth Marketer
  • SEO Specialist
  • Content Marketer
  • Inbound Marketer
  • Demand Generator
  • Search Engine Marketer

What Does A Digital Marketer Do?

The Digital Marketer is expected to create and launch efficient, effective advertising strategies and materials for digital spaces to promote products or services. Digital Marketers may focus on increasing sales, brand loyalty, awareness, and traffic. Digital marketers need to understand e-commerce and the digital marketplace as well as the standards and regulations of the digital platforms they are advertising through. Technical abilities such as SEO, SMM, SEM, and digital design are necessary to be successful as a Digital Marketer.

Digital Marketers work with email, social media, video, and search engine optimization (SEO) to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned at digital marketing bootcamp. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team, producing content, buying ads, and generating growth. 

Adam works as a Marketing Associate in Paid Acquisition at Udemy after graduating from a growth marketing bootcamp. He says, “For the first three months, I was working in a pretty standard growth marketing role. I had a budget and channels and I acquired users. I later stepped up to A/B testing on the site. My role has since shifted to product engineering and design to build A/B tests for experiments to run on the site.”

What Kind Of Skills Do Digital Marketers Need?

There are many Digital Marketing specializations, but an all-around good marketer should master creativity, analytics, and technical tools. From there, they might go on to project management, account management, strategy, or client interactions. Digital Marketers also have the option of specializing in something like SEO, PPC, copywriting, or design. “The best Digital Marketer is creative but also cares enough about the analytics and the data behind that creativity,” explains Dave Boscom, VP of Marketing and Mentor at Springboard.

Hard Skills Required for Digital Marketing

Here are some of the technical tools and concepts Marketers need to know: 

  • Search Engine Optimization (SEO) 
  • Search Engine Marketing (SEM) 
  • Pay Per Click (PPC)
  • Social Media Marketing (SMM) 
  • Email Marketing
  • Display Advertising  
  • Cross Channel Advertising 
  • Concepts such as brand strategy, content and performance marketing, and analytics/reporting

Soft Skills Needed for a Digital Marketer

Don’t forget the importance of soft skills in a tech role. Employers look for people who have skills such as:

  • Communication
  • Interpersonal Skills
  • Creativity
  • Analytical Thinking
  • Quick Learning
  • Multitasking

Job Market and Salary Insights

The demand for Digital Marketers is on the rise as businesses use digital marketing to grow their profits and brand recognition and reach new customers via digital media such as computers, tablets, and mobile phones. The overall employment rate of Digital Marketers is expected to grow 6% over the next decade, which is faster than the average for all occupations, with approximately 34,000 new Digital Marketing positions being created each year. The average yearly salary for a Digital Marketer is $74,614. While it is possible to get a Digital Marketing position without a degree, many employers prefer a bachelor’s degree in a business-related field. Other factors that contribute to the salary of a Digital Marketer include experience level, your skillset, and your location (positions in larger cities tend to pay more).

FAQ Section

Is digital marketing in demand?

Yes! Those with digital marketing skills are in demand, largely due to the expansion of new marketing technologies, such as social selling, AI, and content generation tools. Overall employment of Digital Marketers is expected to grow by 6% over the next ten years with about 34,000 new positions created every year. Plus, the tech landscape is continually evolving, requiring businesses to adapt their marketing strategies, which can lead to new and exciting digital marketing opportunities in the field (as long as you keep your skills up to date!).

Is digital marketing a good career?

If you’re looking for a career that combines creative and technical aspects, Digital Marketing may be a good career for you. In addition to the high demand, a career in Digital marketing provides a high salary, opportunities for growth, a variety of specialties to choose from, and flexibility. Consider beginning your Digital Marketing career with a digital marketing bootcamp to give you a solid foundation and build your skills.

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Digital Marketing Schools
Displaying schools 101-125 of 137 in total
  1. goanna-education-logo
    0 Reviews
    8 Courses

    About This School

    Goanna Education offers a 12-week, full-time online AWS re/Start bootcamp and a 21-week Diploma of Information Technology. Goanna Education is based in Australia, and Indigenous-owned. Goanna Education was founded to ensure equal access to the digital economy for all Australians, including First Nation peoples. 

  2. janbask-training-logo
    0 Reviews
    9 Courses

    About This School

    JanBask Training offers full-time, live online Masters bootcamps in Digital Marketing (6 weeks), DevOps Engineer (6 weeks), Data Science (8 weeks), and Cyber Security (8 weeks). 

  3. uj-accelerated-logo
    0 Reviews
    3 Courses

    About This School

    University of Jamestown offers 8- to 32-week bootcamps in Cybersecurity, Project Management, Digital Marketing and Analytics, Business Leadership, and Nonprofit Leadership. These classes are available live online along with recorded lectures to provide a flexible learning schedule. UJ Accelerated programs are meant to help fill the growing talent gap in various industries, and these programs offer students practical experience to help them train and upskill for new roles. 

  4. universidad-europea-logo
    0 Reviews
    6 Courses

    About This School

    Universidad Europea offers 14-week, full-time hybrid learning Masters Bootcamps in UX/UI design, web analytics, full stack web development, data science, digital marketing, and project management.

  5. ecornell-logo
    0 Reviews
    4 Courses

    About This School

    eCornell is Cornell University’s executive education unit and offers online, part-time professional development certificate courses covering a variety of topics, including digital marketing, user experience design, data analytics, and cybersecurity. Courses are authored by Cornell faculty members, and certificates are electronically issued by the appropriate school or unit at Cornell.

  6. ultima-school-logo
    0 Reviews
    6 Courses

    About This School

    Ultima School offers online bootcamps in digital marketing (24 weeks), Python development (32 weeks), UX/UI design (32 weeks), data science (32 weeks), software testing analysis (32 weeks), and data analysis (32 weeks). Students will complete projects throughout the course to build up their portfolios before graduation. The course format is a mixture of live online instruction, video lessons, and hands-on exercises to give students real world experience. 

  7. vertical-institute-logo
    0 Reviews
    7 Courses

    About This School

    Vertical Institute is a bootcamp in Singapore offering 3-week, part-time programs covering data analytics, UI/UX design, data science, digital marketing, cybersecurity, and blockchain. Vertical Institute is accredited by the Institute of Banking and FInance. Bootcamp instructors are all industry experts.

  8. system-skills-bootcamps-logo
    0 Reviews
    3 Courses

    About This School

    System Skills Bootcamps is an online training provider offering part-time bootcamps in Web Development with Python (7-8 weeks), Data Science with Python (5-6 weeks), and Automation QA (7-8 weeks). Bootcamps are taught by experienced industry professionals with first-hand knowledge of the field. 

  9. kraftshala-logo
    0 Reviews
    1 Course

    About This School

    Kraftshala is a training provider based in India offering a 12-week, online, full-time digital marketing program followed by an 8-week internship. The Digital Marketing bootcamp covers topics like business fundamentals, SEO, Google analytics, Google Ads, Facebook Ads, and app-store optimization. The program focuses on both functional as well as human skills that prepares the student for success in a high-growth and high-potential role. Kraftshala is open to people of all educational, economic, and professional backgrounds. Applicants will complete a short assessment to determine eligibility. If shortlisted, candidates will submit a statement of purpose before receiving a decision. Kraftshala boasts a 98% job placement rate. In addition to an internship placement, students receive career coaching from a large team of experts, access to a robust career network, and lifelong access to Kraftshala sessions.  Kraftshala tuition is deferred until graduates land a job paying at least 4.5 Lakhs per year.

  10. top-mentor-logo
    0 Reviews
    0 Courses

    About This School

    Top Mentor is a training provider based in India offering live online bootcamps in data science (20-24 weeks), artificial intelligence (24 weeks), ethical hacking (8-12 weeks), and digital marketing (8-12 weeks). Curriculum for these courses are built by industry experts to ensure students are given practical experience.


  11. About This School

    Santa Clara University offers part-time, online bootcamps in Digital Marketing (18 weeks) and UI/UX Design (24 weeks). These bootcamps were created with a busy professional’s part-time or full-time job schedule in mind. The bootcamps are self-paced with live coaching sessions. Students will be mentored by industry experts throughout the bootcamp. 


  12. About This School

    Hofstra’s Continuing Education offers part-time, online bootcamps in Digital Marketing (18 weeks) and UI/UX Design (24 weeks). These bootcamps were created with a busy professional’s part-time or full-time job schedule in mind. The bootcamps are self-paced with live coaching sessions. Students will be mentored by industry experts throughout the bootcamp. 


  13. About This School

    Northeastern Illinois University offers part-time, online bootcamps in Digital Marketing (18 weeks) and UI/UX Design (24 weeks). These bootcamps were created with a busy professional’s part-time or full-time job schedule in mind. The bootcamps are self-paced with live coaching sessions. Students will be mentored by industry experts throughout the bootcamp. 

  14. webforce3-logo
    0 Reviews
    8 Courses

    About This School

    WebForce3 is a training provider based in France offering full-time or part-time bootcamps covering topics like digital marketing (3 weeks), DevSecOps (14 weeks), web & mobile development (14 weeks or 32 weeks), full stack development (64 weeks), and data & AI intelligence development (64 weeks). The bootcamps can be completed online or in-person at one of WebForce3’s campuses across France, Belgium, and Luxembourg. WebForce3 also offers work-study bootcamps that place students with companies to give them practical experience with actual companies. WebForce3 has a variety of bootcamps designed for both beginners and students with experience. Some WebForce3 bootcamps require prior knowledge for admission. After submitting an application, students will take a short assessment followed by an interview before receiving a decision. WebForce3 is designed to give students the skills to find a job after graduation and employment services are included in the curriculum. Career training includes access to live coaching workshops, personal mentors, and internship placement.  WebForce3 offers financing options for qualifying students.

  15. starta-institute-logo
    0 Reviews
    5 Courses

    About This School

    Starta Institute is a tech training provider offering part-time, online bootcamps in Russian and English covering topics like front end development, back end development, full stack development, QA engineering, and digital marketing. Starta Institute also offers hybrid courses for some programs in New York City and Berlin.

  16. google-career-certificates-logo
    0 Reviews
    6 Courses

    About This School

    Google is a multinational technology company offering Career Certificates, which are 24-week, online, self-paced bootcamps covering topics like cybersecurity, data analytics, digital marketing & E-commerce, IT support, user experience, and project management. Google Career Certificates also offers advanced career training for students that want to further their knowledge. Students that complete a career certificate may be eligible to receive up to 12 hours of college credit.


  17. About This School

    Quinsigamond Community College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks) and digital marketing (16 weeks).  Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.


  18. About This School

    Western Kentucky University Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks), data engineering (26 weeks), and digital marketing (16 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.


  19. About This School

    University of North Dakota Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks), data engineering (26 weeks), and digital marketing (16 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.

  20. sault-college-bootcamp-logo
    0 Reviews
    3 Courses

    About This School

    Sault College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks), data engineering (26 weeks), and digital marketing (16 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.

  21. rose-state-college-bootcamp-logo
    0 Reviews
    3 Courses

    About This School

    Rose State College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks), data engineering (26 weeks), and digital marketing (16 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.


  22. About This School

    NorthWest Arkansas Community College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks), digital marketing (16 weeks) and data engineering (26 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track. 


  23. About This School

    Nashville State Community College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks) and data engineering (26 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.

  24. miracosta-college-bootcamp-logo
    0 Reviews
    3 Courses

    About This School

    MiraCosta College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks), data engineering (26 weeks), and digital marketing (16 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.

  25. humber-college-bootcamp-logo
    0 Reviews
    3 Courses

    About This School

    Humber College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks), data engineering (26 weeks), and digital marketing (16 weeks). Programs feature a project-based curriculum to give students hands-on experience with the concepts they learn. Each student receives weekly one-on-one meetings with a mentor to help keep them on track.

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